All images via pinterest and properly credited on their respective boards
Coming up with a sincere and unique brand can be the most difficult task ever. Most of us have an eclectic range of tastes, styles, ideas, and likes that all overlap. Deciding just what to keep as part of your individual brand and what to pass by, however much you may love it, can be intensely frustrating!
Red & turquoise look amazing together, and I just love coral and sea foam, while my favorite retro green + cream never fails to make my inner aesthetic blissful. But how to incorporate everything into a unified whole that is instantly recognizable, integrated, coordinated, and relatable?
That's when you pull out the drawing board.
In this case, I pulled out a fresh new Pin board and started collecting anything and everything that seemed to convey my personal style and image. After a while, patterns and themes started to form - green, berry, forest, cream, mustard, outdoor living spaces, canvas, farmgirl fashion, quirky fonts, timeless style, lace meets leather, vintage meets rustic design.
I then put it all together into a collage, and it clicked. I've started the blog makeover already, and it's almost done - just a few more tweaks now:) I've also been planning a gigantic makeover for the Shop, as well as getting a whole new look for KellieFalconer.com, which is currently in dire need of attention... :)
Needles to say, some enormous and exciting changes are coming soon to the Wall Tent Studio, and I am so excited about all of this! I see a turning point just ahead, and my notebook is filled to bursting with inspiration, new product lines, project ideas, and lists, lovely lists.
I've finally found an image I love, and I hope you all see something in it that speaks to you, as well. My desire is to create a brand that resonates with people from all walks of life - so that they can find something meaningful, beautiful and genuine in what they see.
Stay tuned as the journey continues!
P.S. Many thanks to Hannah Nichole for the branding inspiration!